IVS Fashion
A digital-first consumer fashion portfolio.
What we do
IVS Fashion is the group's digital-first consumer fashion operation — a portfolio of apparel brands built for India's evolving consumer.
It is the consumer-facing side of the Manufacturing & Consumer Brands cluster, balancing engineered electrical operations with brand-led demand.
What it brings to the cluster.
- Consumer apparel
- Brand portfolio
- Digital-first retail
- Fashion design
Two brands. Two audiences.
IVS Fashion houses two consumer-facing brands inside one operating company — a deliberate portfolio play across customer segments and price ladders.
BTCLUB
A Gen Z fast-fashion brand — fast-moving, trend-led apparel for a young, digital-native consumer.
NotreDeim
A premium lifestyle brand — considered, elevated apparel for the premium consumer segment.
BTCLUB and NotreDeim are sub-brands of IVS Fashion — presented here only, never as separate companies in the directory.
The basics.
A quick orientation — for journalists, partners, and anyone researching the company.
- Founded
- [Founded — TODO]
- Headquarters
- [HQ — TODO]
- Sector
- Apparel & consumer brands
- Cluster
- Manufacturing & Consumer Brands
Why it sits inside IVS Group
IVS Fashion proves the group's range — that the same governance and operating discipline applies to a consumer brand business as to an electrical manufacturer.